Erich Renz, M.A.

Contact Information

Phone: +49 (0)941 943-3227

Email: erich.renz@ur.de

Office location: RW(L) 524

Consultation hours: Zoom-Meeting

Appointments: via Email

Research Topics

Resistance to Change
Behavioral Economics and Innovation
Experimental Methods in Innovation Research

Teaching

Short Biography

Erich Renz studied Musicology and Law (B.A.), and Creative Industries (M.A.) in Munich, Mannheim and Brisbane. He worked as a research intern at the University of Applied Sciences Amsterdam where he published a paper about business model characteristics in creative cities. Erich wrote his master’s thesis about data-driven product development which was supervised by the industrial designer Dr. Johanna Schoenberger. He was a contributing author to the Industry 4.0 Portal where he wrote regularly about digitization in the publishing, media and fashion sectors.

In December 2015 Erich started as director of product strategy at the AR & VR software company “Vuframe” until April 2017. During the winter semester 2016/17 Erich hold practical seminars in the fields of Digital Business Models and Virtual Reality in Journalism & Advertising at the University of Applied Sciences Ansbach and Popakademie Baden-Wuerttemberg.

Erich Renz is a PhD candidate and has been working as a teaching assistant to the Chair of Innovation and Technology Management since April 2017.

Publications/Conferences

Renz, E./Böhm, K. L. (2020): Using Behavioral Economics to Reduce the Value-Action Gap. Ökologisches Wirtschaften 35, 4, 45-50.
Böhm, K.L./Müller, M.M./Renz, E. (2020): Pay or Nudge Employees into Change? – An Experimental Investigation of the Effect of Nudging for Organizational Change. Economic Science Association (ESA) Global Online Around-the-Clock Conference Program (Final).
Renz, E./Steinhauser, S./Stiller, L./Zanon, A. (2020): Can Business Model Success be Evaluated? A Mixed Method Approach with Digital Marketplaces. Academy of Management Proceedings.
Böhm, K. L./Renz, E. (2019): Nudging als Instrument der Wertevermittlung. Wie Entscheidungen durch veränderte Rahmenbedingungen beeinflusst werden. Zeitschrift Führung + Organisation (zfo), 88, 5, 289-295.

Reviewer

81st Annual Meeting of the Academy of Management: Division "Technology and Innovation Management"
80th Annual Meeting of the Academy of Management: Division "Organization Development and Change", Division "Technology and Innovation Management"