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Management of products and services (6 ETCS)

Industrial Sales Management (6 ETCS)

Customer behaviour: theories and empirical analyses (6 ETCS)

Winter Term

Special Marketingtrends (3 ETCS)

Branding in Marketing (3 ETCS)

Summer Term

International Marketing (3 ETCS)

Irregular Offers

Colloquium on Strategic Industrial Marketing (6 ETCS)

VHB Course International Marketing

For students in the field of strategy market processing in module group 7.1.8 Marketing, the course "International Marketing" of the Virtual University of Bavaria (VHB) is recognized as a master's elective subject until further notice.

A prerequisite for the application as a compulsory elective subject is the successful passing of the examination, which is rated with 6 ETCS. The audit takes the form of a report (eight-page essay).

Master Thesis

Further information on master's theses at the Chair of Strategic Industrial Goods Marketing can be found here.


Chair of Strategic Industrial Marketing

Prof. Dr.

Roland Helm


Building RW(S), Room 229

Phone +49 941 943-5621

Fax +49 941 943-5622

e-mail: sigm@ur.de