Management of products and services (6 ETCS)
Industrial Sales Management (6 ETCS)
Special Marketingtrends (3 ETCS)
Branding in Marketing (3 ETCS)
International Marketing (3 ETCS)
Colloquium on Strategic Industrial Marketing (6 ETCS)
For students in the field of strategy market processing in module group 7.1.8 Marketing, the course "International Marketing" of the Virtual University of Bavaria (VHB) is recognized as a master's elective subject until further notice.
A prerequisite for the application as a compulsory elective subject is the successful passing of the examination, which is rated with 6 ETCS. The audit takes the form of a report (eight-page essay).
Further information on master's theses at the Chair of Strategic Industrial Goods Marketing can be found here.