Profil
Dr. rer. pol. habil., Dipl.-Wirt.-Math.
Tel.: +49-941-943-5624 bzw. Weiterleitung
E-Mail: andreas.falke[at]wiwi.uni-regensburg.de
Sprechstunde: nach Rücksprache
Lebenslauf
| 2004 - 2009 | Studium der Wirtschaftsmathematik an der Technischen Universität Clausthal mit Schwerpunkten Operations Research, Stochastik, theor. Informatik, Projektplanung, Produktion und Marketing |
| 2008/09 | Diplomarbeit bei Daimler (Produktionsplanung), Ulm |
| 2010-2015 | Wissenschaftlicher Mitarbeiter am Lehrstuhl für Marketing |
| 2015-2021 | Akademischer Rat a.Z. am Lehrstuhl für Marketing |
| seit 04/2021 | Akademischer Rat a.Z. in Vertretung am Lehrstuhl für Strategisches Industriegütermarketing |
PubLikationen
Veröffentlichungen
- Falke, A., Schröder, N., Endres, H. (2019): A First Fit Index on Estimation Accuracy in Structural Equation Models, erscheint in: Journal of Business Economics
- Schröder, N., Falke, A., Hruschka, H., Reutterer, T. (2019): Analyzing the ”Browsing Basket”: A Latent Interests-Based Segmentation Tool, in: Journal of Interactive Marketing, 47 (August 2019), 181-197; received Best Paper Award
- Falke, A., Hruschka, H. (2017): A Monte Carlo Study of Design-Generating Algorithms for the Latent Class Mixed Logit Model, in: OR Spectrum 39, 1035-1053
- Falke, A., Hruschka, H. (2017): Setting Prices in Mixed Logit Model Designs, in: Marketing Letters 28(1), 139-154
- Falke, A., Hruschka, H. (2016): A Monte Carlo Study of Design Procedures for the Semi-Parametric Mixed Logit Model, in: Review of Marketing Science 14(1), 21-67.
Konferenzbeiträge
- Schröder, N.; Falke, A.; Endres, H.: How to Capture Model (Mis-)Specification in Structural Equation Modeling. AMA Summer Academic Conference, Chicago, USA, 2019; received Best Paper in Track Award
- Falke, A.: The influence of model size on the estimation accuracy of estimation methods in structural equation models with ordinal variables. AMA Summer Academic Conference, Chicago, USA, 2019
- Schröder, N.; Falke, A.; Endres, H.: How to Capture Model (Mis-)Specification in Structural Equation Modeling. INFORMS Marketing Science Conference, Rome, Italy, 2019
- Falke, A.: The influence of model size on the estimation accuracy of estimation methods in structural equation models with ordinal variables. Annual Conference of the European Marketing Academy (EMAC), Hamburg, Germany, 2019
- Schröder, N.; Falke, A.; Endres, H.: How to Capture Model Specification in Structural Equation Modeling. Annual Conference of the European Marketing Academy (EMAC), Glasgow, United Kingdom, 2018
- Falke, A.; Schröder, N.; Endres, H.: A First Fit Index on Estimation Accuracy in Structural Equation Models. AMA Winter Academic Conference, New Orleans, USA, 2018
- Falke, A.; Schröder, N.; Endres, H.: A New Fit Index for Assessing Estimation Accuracy in Covariance-Based Structural Equation Modeling. Annual Conference of the European Marketing Academy (EMAC), Groningen, Netherlands, 2017
- Schröder, N.; Falke, A.; Hruschka, H.; Reutterer, T.: The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models. Annual Conference of the European Marketing Academy (EMAC), Groningen, Netherlands, 2017
- Schröder, N.; Falke, A.; Hruschka, H.; Reutterer, T.: Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. ALLDATA, Venice, Italy 2017; received “Best Paper Award”
- Falke, A., Hruschka, H.: Setting Prices in Mixed Logit Model Designs. In: Proceedings of the Annual Conference of the European Marketing Academy (EMAC), Oslo, Norwegen 2016.
- Falke, A., Hruschka, H.: Setting Prices in Mixed Logit Model Designs. In: Jahrestagung der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e.V., Regensburg, Germany 2016
- Falke, A., Hruschka, H.: A Monte Carlo Study of Design Procedures for the Nonparametric Mixed Logit Model. In: Marketing Science Conference, Istanbul, Türkei 2013.
