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Teaching at the chair of Strategic Industrial Marketing

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Educational objectives

  • The ability to critically examine the acquired in-depth knowledge and apply it holistically and solution-oriented
  • The ability to solve challenges in companies in a structured and analytical manner
  • Education of executives in industrial goods companies who think in a cross-disciplinary manner and in line with long-term (international) market requirements

The offer of the chair is both practical and research-related, as knowledge of fundamental correlations as well as methods and techniques are first taught and then applied and discussed with respect to specific problems.


Chair of Strategic Industrial Marketing

Prof. Dr.

Roland Helm


Building RW(S), Room 229

Phone +49 941 943-5621

Fax +49 941 943-5622

e-mail: sigm@ur.de