Award-Winning Research on Product Design for Product Rollovers

The latest research by Prof. Dr. Justus Arne Schwarz, in collaboration with colleagues from Koç University and Özyeğin University in Istanbul, has been honored with the 2024 Best Paper Award by Omega: The International Journal of Management Science. The award-winning article, titled "New Product Introductions with Selection of Unique and Common Features in Monopoly Markets", offers insights into product design, production decisions for product rollovers.

The research focuses on how companies can strategically manage unique and common product features across different product generations when introducing new products. A key finding is that, under specific conditions, companies can avoid demand cannibalization by removing existing products from the market rather than offering multiple products with primarily unique features.

This recognition highlights the importance of addressing the interplay between product features, market dynamics, and consumer demand. Prof. Schwarz emphasized the collaborative nature of the work, crediting the joint efforts with his international colleagues as integral to the research's success.

The full article is available here.

Further information on research at the chair can be found here.