Slides are available on the e-learning database G.R.I.P.S.
Lecture: Thu, 16:00-18:00 p.m., Hans Lindner Hörsaal (in the past H 13)
Exercise: Tue, 14:00-16:00 p.m. (Group 1), 16:00-18:00 p.m. (Group 2), 18:00-20:00 p.m. (Group 3), Hans Lindner Hörsaal (in the past H13)
The course is given in english and only during the winter semester.
This course extends concepts and techniques of business management to the problems of global sectors and multinational enterprises. During the exercise, the students will have the opportunity to familiarize themselves with the concepts and techniques and apply them to business case studies. Special attention will be paid to the analysis of the advantages and disadvantages of cooperative strategies and the difficulties of implementing global strategies, which, on the one hand, have to be adapted to local markets and, on the other hand, have to achieve global cost advantages. The coordination and control of multinational enterprises is also a topic of interest in this course.