As part of his doctoral studies, Adrian Drexel gave his academic presentation on July 9 to examiners Prof. Rolf Tschernig and Prof. Fabian Kindermann, as well as to participants in the lunch seminar.
Industrial service innovation: Exploring the transformation process to digital servitization in industrial goods companies. Industrial Marketing Management: 117, S. 288-303
Industrial Innovation Management in the Age of Digital Transformation: The Risk of too strong Selling Capabilities Industrial Marketing Management: 117, S. 371-385.
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