Slides are available at the e-learning-database G.R.I.P.S.
Lecture: Mo. 10:15-11:45 a.m., Hans Linder Hörsaal (in the past H13)
Exercise: We. 12:00-14:00 (Group 1), 14:00-16:00 (Group 2), 16:00-18:00 (Group 3), Hans Lindner Hörsaal (in the past H13)
The course only takes place in winter semester.
The course illustrates the basic concepts and techniques of Strategic Management. Students will be able to establish action plans which contain the current and future developments of the enterprise and which allow decisions about financial and personal ressources in order to reach long-term Targets.
Case studies during the exercise hours will give an ongoing understanding of the basic concepts and techniques. The application of these concepts and techniques will enable the students to generate, choose and implement strategic options for an enterprise and to understand the reason for good and bad performances of different Enterprises.
The main aspects of this course are the following: