The chair under the direction of Prof. Dr. Roland Helm is engaged in the fields of analyzing and strategic planning of business areas in so called B2B-markets, the creation of appropriate services and how to sell them in diversified, often international markets in order to achieve the associated company goals. This includes the sales-oriented development and design of complex products and performance schemes as well as turnkey plants, particularly in conjunction with related services. It is also of special interest what role inter-company cooperations, joint ventures and spin-offs could play in the development and distribution of these services.
Lehrstuhl für Betriebswirtschaft, insb. Strategisches Industriegütermarketing
Phone: +49 (0) 941 943 5621
Fax: +49 (0) 941 943 5622