Welcome to the homepage of the Chair of Business Administration, especially Strategic Industrial Marketing!
The chair under the direction of Prof. Dr. Roland Helm is engaged in the fields of analyzing and strategic planning of business areas in so called B2B-markets, the creation of appropriate services and how to sell them in diversified, often international markets in order to achieve the associated company goals. This includes the sales-oriented development and design of complex products and performance schemes as well as turnkey plants, particularly in conjunction with related services. It is also of special interest what role inter-company cooperations, joint ventures and spin-offs could play in the development and distribution of these services.
How to find us
Lehrstuhl für Betriebswirtschaft, insb. Strategisches Industriegütermarketing
How to reach us
Tel.: +49 (0) 941 943 5621
Fax: +49 (0) 941 943 5622