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Jakob Berg, M.A.

Research Assistant

Jakob Berg, M.A.

Consultation hour

Thursday, 09:00 to 11:00, booking and registration here (external link, opens in a new window).

The consultation hour can also take place by telephone or via Zoom.

CV

Since 10/2024Assistant professor at the Institute of Political Science at the University of Regensburg, Chair of Methods in Political Science (Prof Dr Melanie Walter-Rogg)
10/2021 - 09/2024Research assistant at the Institute of Political Science at the University of Regensburg, Chair of Methods in Political Science (Prof. Dr Melanie Walter-Rogg)
10/2021 - 09/2024Master of Arts in Digital Humanities at the University of Regensburg
10/2021 - 09/2024Scholarship holder of the Friedrich Ebert Foundation
08/2021 - 10/2021Internship at Happy Thinking People GmbH (Munich - Market Research)
01/2021 - 03/2025Assistant professor in the office of Marianne Schieder, MP (German Bundestag)
10/2020 - 12/2020Internship at Kantar Group, Public Division (Bielefeld - Opinion Research)
Since 09/2018Lecturer at the Waldmünchen Youth Education Centre, Political & Vocational Education Department
10/2017 - 09/2021Bachelor of Arts in Political Science (Bachelor Subject), Economics (1st Major) and Public Law (2nd Minor) at the University of Regensburg

Courses

Summer term 2026
  • Introduction to data analysis in political science
  • Introduction to the theories of sociology
Winter semester 2025/26
  • Examination colloquium for the extension subject Politics and Society (specialising in political science)
  • Introduction to political science data analysis
  • Communication strategies in the social media election campaign - quantitative and qualitative analyses of the 2025 Bundestag election campaign (with Prof. Dr Melanie Walter-Rogg)
Summer term 2025
  • Examination colloquium for the extension subject Politics and Society (specialising in sociology)
  • Introduction to political science data analysis
  • Analysis of the social media election campaign for the Bundestag Elections 2025 (with Prof Dr Melanie Walter-Rogg)
Winter semester 2024/25
  • Examination colloquium for the extension subject Politics and Society (specialising in political science)
  • Introduction to the theories of sociology
  • Advanced analyses and methods of computational social science
Summer semester 2024
  • Data visualisation in R
  • Advanced analyses and methods of computational social science
Winter semester 2023/24
  • Advanced analyses and methods of computational social science
  • Introduction to statistical data analysis with R
Summer term 2023
  • Introduction to statistical data analysis with R
Winter semester 2022/23
  • Introduction to statistical data analysis with R
Summer term 2022
  • Introduction to statistical data analysis with R
Winter term 2021/22
  • Introduction to statistical data analysis with R

Research

  • Political communication in social media
  • Public opinion in the digital space
  • Methods of computational social science (artificial intelligence, machine learning, big data, social network analysis, natural language processing)
  • Methods of empirical social research
  • Digital Humanities

As part of my dissertation, I am focussing on success factors of political communication in social media. I use methods from the fields of data science, natural language processing and machine learning and work with a database of almost 150,000 posts from the last German parliamentary election campaign.

I was also jointly responsible for the professorship's teaching research project on the use of social media in the 2025 federal election campaign. As part of the project, we were able to collect and validate 149,365 Instagram posts together with almost 40 students.

Publications

Data sets

  • Berg, J. (2026). Instagram posts from the 2025 federal election campaign [Dataset]. University of Regensburg. https://doi. org/10.5283/epub.78978
  • Berg, J. (2026). Instagram posts from the Bavarian state election campaign 2023 [Dataset]. University of Regensburg. doi. org/10.5283/epub.78662
  • Berg, J. (2026). Instagram posts by celebrities from the USA and Germany [Dataset]. University of Regensburg. https://doi.org/10.5283/epub.78663

Conference contributions

  • Poster contribution: "Political Communication on Social Media: Analysis of Strategies in the Bavarian State Election Campaign 2023", General Online Research Conference (GOR), German Society for Online Research, 31 March 2025 - 2 April 2025, Freie Universität Berlin. https://www.gor.de/archive.html
  • Paper presentation: "German Celebrities and Political Communication on Social Media - Opinion Leadership and Endorsements". COMPTEXT 2026, 23.04.2026 - 25.04.2026. Birmingham. https://www. comptextconference.org/8th-annual-conference-2026

Memberships

  • COMPTEXT Association(COMPTEXT)
  • German Society for Online Research(DGOF)
  • Doctoral Programme of the Faculties of Philosophy(PUR)
  • PhDnet at the Centre for Advanced Internet Studies(PhDnet@CAIS)
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