Industrial service innovation: Exploring the transformation process to digital servitization in industrial goods companies. Industrial Marketing Management: 117, S. 288-303
Industrial Innovation Management in the Age of Digital Transformation: The Risk of too strong Selling Capabilities Industrial Marketing Management: 117, S. 371-385.
In line with the research focus of the chair, an updated list of Master's thesis topics - in cooperation with Bechtle AG, among others - is available for inspection at the secretary's office. Students…
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