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• "Analysis and Evaluation of Moderator Effects in Regression Models - State of the Art, Alternatives and Empirical Examples", Helm, Mark, 2012

  Publication

  Review of Managerial Science 1863-6683,1863-6691

  Publication on epub.uni-regensburg.de: "Analysis and Evaluation of Moderator Effects in Regression Models - State of the Art, Alternatives and Empirical Examples" (external link, opens in a new window)

• "Internationalization Strategies of Multinationals in Germany and the People's Republic of China - A Comparison", Kraft, Fanchen, Dowling, Helm, 2012

  Publication

  International journal of business and globalisation : IJBG

  Publication on epub.uni-regensburg.de: "Internationalization Strategies of Multinationals in Germany and the People's Republic of China - A Comparison" (external link, opens in a new window)

• "How does consumer age affect the desire for new products and brands? A multi-group causal analysis", Helm, Landschulze, 2013

  Publication

  Review of Managerial Science 1863-6683,1863-6691

  Publication on epub.uni-regensburg.de: "How does consumer age affect the desire for new products and brands? A multi-group causal analysis" (external link, opens in a new window)

• "International orientation, marketing mix, and the performance of international German "Mittelstand" companies", Kraft, Dowling, Helm, 2012

  Publication

  International Journal of Business and Globalization

  Publication on epub.uni-regensburg.de: "International orientation, marketing mix, and the performance of international German "Mittelstand" companies" (external link, opens in a new window)

• "The effects of a lack of social recognition on communication behavior.", Helm, Möller, Mauroner, Conrad, 2013

  Publication

  Computers in Human Behavior

  Publication on epub.uni-regensburg.de: "The effects of a lack of social recognition on communication behavior." (external link, opens in a new window)

• "Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung", Helm, Gleißner, Kreiter, 2012

  Publication

  Publication on epub.uni-regensburg.de: "Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung" (external link, opens in a new window)

• "Spin-offs from public R&D-organisations", Helm, Mauroner, Dowling, Pöhlmann, 2013

  Publication

  International Journal of Business and Globalisation

  Publication on epub.uni-regensburg.de: "Spin-offs from public R&D-organisations" (external link, opens in a new window)

• "Warm-ups before preference measurement", Helm, Buehren, Pabst, 2011

  Publication

  Publication on epub.uni-regensburg.de: "Warm-ups before preference measurement" (external link, opens in a new window)

• "Kommunikation für Innovationen.", Helm, Nicklas, Nowack, 2012

  Publication

  Absatzwirtschaft 0001-3374,0343-6039

  Publication on epub.uni-regensburg.de: "Kommunikation für Innovationen." (external link, opens in a new window)

• "Conceptualization and Integration of Marketing Intelligence: The Case of an Industrial Manufacturer", Helm, Krinner, Schmalfuß, 2014

  Publication

  Purpose: The primary goal of this article was to conceptualize a systematic marketing intelligence process for industrial manufacturers because, up...

  Publication on epub.uni-regensburg.de: "Conceptualization and Integration of Marketing Intelligence: The Case of an Industrial Manufacturer" (external link, opens in a new window)