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• "Krisenprävention: Stresstests für das Unternehmen?", Gleißner, Leibbrand, Kamaras, Helm, Gerking, 2011

  Publication

  Risiko Manager

  Publication on epub.uni-regensburg.de: "Krisenprävention: Stresstests für das Unternehmen?" (external link, opens in a new window)

• "The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations", Helm, Moeller, 2011

  Publication

  Publication on epub.uni-regensburg.de: "The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations" (external link, opens in a new window)

• "Costumer reactions to real out-of-stocks", Helm, Hegenbart, 2011

  Publication

  Publication on epub.uni-regensburg.de: "Costumer reactions to real out-of-stocks" (external link, opens in a new window)

• "Warm-ups before preference measurement", Helm, Buehren, Pabst, 2011

  Publication

  Publication on epub.uni-regensburg.de: "Warm-ups before preference measurement" (external link, opens in a new window)

• "Identifying Unacceptable Attribute Levels in Preference Measurement. Assessing the Methodological Differences between and Relative Performance of Common Methods", Steiner, Helm, Szelig, 2012

  Publication

  Marketing : ZFP - Journal of Research and Management

  Publication on epub.uni-regensburg.de: "Identifying Unacceptable Attribute Levels in Preference Measurement. Assessing the Methodological Differences between and Relative Performance of Common Methods" (external link, opens in a new window)

• "Internationalization Strategies of Multinationals in Germany and the People's Republic of China - A Comparison", Kraft, Fanchen, Dowling, Helm, 2012

  Publication

  International journal of business and globalisation : IJBG

  Publication on epub.uni-regensburg.de: "Internationalization Strategies of Multinationals in Germany and the People's Republic of China - A Comparison" (external link, opens in a new window)

• "International orientation, marketing mix, and the performance of international German "Mittelstand" companies", Kraft, Dowling, Helm, 2012

  Publication

  International Journal of Business and Globalization

  Publication on epub.uni-regensburg.de: "International orientation, marketing mix, and the performance of international German "Mittelstand" companies" (external link, opens in a new window)

• "Kommunikation für Innovationen.", Helm, Nicklas, Nowack, 2012

  Publication

  Absatzwirtschaft 0001-3374,0343-6039

  Publication on epub.uni-regensburg.de: "Kommunikation für Innovationen." (external link, opens in a new window)

• "Analysis and Evaluation of Moderator Effects in Regression Models - State of the Art, Alternatives and Empirical Examples", Helm, Mark, 2012

  Publication

  Review of Managerial Science 1863-6683,1863-6691

  Publication on epub.uni-regensburg.de: "Analysis and Evaluation of Moderator Effects in Regression Models - State of the Art, Alternatives and Empirical Examples" (external link, opens in a new window)

• "Was wissen wir zum (Konsumenten-) Verhalten von Senioren? - Eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing.", Helm, Landschulze, Scheunert, 2012

  Publication

  DBW - Die Betriebswirtschaft

  Publication on epub.uni-regensburg.de: "Was wissen wir zum (Konsumenten-) Verhalten von Senioren? - Eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing." (external link, opens in a new window)