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• Industrial Sales Management

  Module content Fundamentals of distribution in the industrial goods business Distribution options in the industrial goods business Marketing and sales...

• Strategic Business Marketing

  Course language Frequency Hours per week ECTS Exam German/English Summer semester 2V+2Ü 6 60-minute written exam Contents Basics of marketing planning...

• Teaching

  Training objectives Ability to critically scrutinise the broad knowledge acquired and apply it in a holistic, problem-solving manner Ability to solve...

  

• Master thesis

  Requirements Attendance of a Master's course with 6 ETCS at the Chair of Prof. Helm, which must be graded 2.7 or better If offered, simultaneous or...

  

• University Professor Dr. Roland Helm

  Other functions at the university Head of the Marketing & Career Service of the Faculty of Business Economics, Economics and Real Estate Programme...

• Secretariat

  Visitor address Sabine Dietl Secretary sigm​(at)​ur.de Sabine.Dietl​(at)​ur.de +49 941 943 5621 +49 941 943 5622 Recht und Wirtschaft, RW(S) 2.29...

• Chair of Strategic Industrial Goods Marketing

  Welcome to the homepage of the Chair of Business Administration, in particular Strategic Industrial Goods Marketing The chair under the direction of...

  

• Logistics

  Supervisor Andreas Otto , Emilia Schörghuber Contents Students learn about decision-making problems in corporate logistics (transport, handling,...

• Digital Tools for Controlling and Supply Chain Management

  Supervisor Andreas Otto , Christoph Nießer , Tobias Schacherbauer , Emilia Schörghuber Contents The subject of this specialisation course is the...

• Alessandro Ammon

  Study 10/2020 - 03/2023 Master of Science (M.Sc.), Business Administration (specialising in Management and Leadership, Industrial Management),...